Our passion for biscuits began in childhood.

Our grandparents, Papou Claude and Mamie Colette, owned a bakery, so as the French saying goes, our dad Bruno was “born in the oven”.

Our mom, born in Nantes, the heartland of many large biscuit factories, spent much of her career working for one of them. From an early age, we, the four children—Florian, Chloé, Fanny, and Antoine—were immersed in the world of biscuits.

After completing our studies abroad, we always felt something was missing: biscuits.

Florian, traveling the world as a merchant marine, always missed his Madeleines at snack time. Chloé, studying in Japan, dreamed of Boudoirs. Fanny, in Canada, could never find a Langue de chat like those from home, and Antoine in London was fortunate that our parents visited often, bringing his favorite Palmiers.

It became clear to us that we needed to create a biscuit brand to share our love for these treats with the world. The Oui Love It Family was born.